🔀From SEO to AI: The Email Playbook Nobody’s Talking About

Email is no longer just a channel—it’s becoming the backbone of SEO and digital marketing in the AI era.

But here’s the catch: most marketers are still stuck in the old playbook.

At the GURU Conference, you’ll uncover:

🔍 How email influences search visibility & brand authority
⚡ AI-driven tactics to lift deliverability and performance
🎨 Design trends reshaping engagement in 2025
🤝 Virtual networking with 25,000+ marketers

With speakers like Nicole Kidman, Amy Porterfield & more, this isn’t your typical marketing event—it’s where the future of email gets redefined.

📅 November 6–7 | Free. Virtual. Limited spots.

Reserve your seat before it’s too late👇

Become an email marketing guru at the GURU conference. It’s two days full of all things email marketing. Learn more about newsletters, deliverability, design trends, AI, and what NOT to do with email.

What you can expect:

Spots are limited. It’s VIRTUAL. It’s FREE. It’s time to become an email marketing GURU. Join 25,000+ marketers on November 6th & 7th. Don’t miss out!

YES! I want to register!

Pinterest is no longer just a place for inspiration—it’s become a powerful product discovery engine with 578M+ active users, many of them shopping-ready.

Pinterest has now released a 7-page “Path to Performance” guide, breaking down the essentials for brands looking to optimize their presence.

Here are the four key steps outlined:

The guide also includes:

🔗 Links to official Pinterest Help docs
📑 Case studies highlighting success stories
💡 Practical tips to create higher-performing Pins

For brands in retail, lifestyle, home, beauty, or food—Pinterest is becoming an essential shopping companion.

Download the full guide here: Pinterest “Path to Performance” 👇

OpenAI’s latest research offers the clearest signal yet: AI search is no longer experimental—it’s on the verge of mainstream adoption.

Key insights for SEOs and digital marketers:

⚡ Mass adoption window: ChatGPT is projected to cross the tipping point (1B+ weekly users) by mid-2026.

📈 Behavioral shift: 51.6% of ChatGPT interactions are now “Asking”—synonymous with search queries.

🧭 Content implications: Traditional keyword optimization is losing ground to intent-driven, decision-supporting content.

💡 Strategic priority: Brands must build for “Asking”—modular, authoritative content designed to be surfaced by AI systems.

🎯 Conversion potential: Early AI-driven traffic, though smaller in volume, shows higher conversion rates compared to traditional search.

The landscape is fluid, but one thing is certain: AI search will define the next era of digital discovery.

👉 The full analysis is worth a read.

The internet is shifting from human-first interactions to AI-agent-first experiences—and Hostinger is positioning WordPress sites at the forefront of this change.

Hostinger has introduced Web2Agent, a one-click feature that makes any WordPress or Hostinger-built site ready for the Agentic Web.

Key highlights:

🤖 Agentic Web readiness – Optimizes websites for AI agents conducting product comparisons, travel planning, and research.

⚡ One-click setup – Transforms sites into fully AI-compatible participants in the agent-driven ecosystem.

🔗 Protocol support – Currently works with Claude, Cursor, and tools supporting MCP; integrations with ChatGPT, Gemini, and more are underway.

📜 Standards-compliant – Respects robots.txt and conforms to LLMs.txt while ensuring accessibility for AI.

The shift is clear: just as websites became mobile-friendly to stay relevant, they now need to become AI-agent-friendly to capture the next wave of digital interactions.

👉 Explore how Hostinger is shaping the Agentic Web.

As AI agents reshape how users discover and interact with content, LLMs.txt has emerged as a proposed standard for guiding large language models (LLMs). But the question remains—does it actually matter for SEO today?

Key considerations:

📌 What it is – A file (similar to robots.txt) that signals to AI agents how site content should be accessed or used.

⚡ Potential benefits – May improve discoverability, ensure compliance, and provide clearer guardrails for AI-driven crawling.

❓ Unanswered questions – Limited adoption, unclear weighting in current AI systems, and no proven direct ranking impact yet.

🔍 Strategic lens – Best viewed as an experimental safeguard and early preparation, not a guaranteed SEO boost.

The takeaway: LLMs.txt is less about quick wins and more about future readiness. Early adoption could position brands ahead of competitors as agentic AI becomes mainstream.

👉 Should marketers treat LLMs.txt as essential infrastructure—or wait until the standard matures?

✨ Facebook’s New Fan Page Perks Will Change How You Engage
Facebook just rolled out Challenges and Custom Badges for fan pages, making interactions more gamified. Expect higher engagement and a sense of exclusivity for page followers.

🌍 TikTok’s Travel Ads Update Could Make Booking Irresistible
TikTok is enhancing its Travel Ads format to better capture user intent. For brands, this means more immersive storytelling—and for travelers, a smoother path from inspiration to booking.

👀 Snapchat Says Its First Ads Are Unskippable Gold
New research shows Snapchat’s First Impression Ads are delivering big on awareness. With data backing their effectiveness, marketers may want to rethink how they approach Snap campaigns.

🎬 YouTube Shorts Can Now Have Multiple Endings—Thanks to AI
YouTube is testing AI tools that let creators generate alternative endings for Shorts. This opens new doors for storytelling, testing, and viewer engagement at scale.

📈 LinkedIn Just Made SMB Ads Smarter With Automation
LinkedIn is rolling out more ad automation options designed for small and mid-sized businesses. The update promises easier campaign setup, better targeting, and improved ROI.